How do we plan to maximize results as a founder? For me, it's not so much about planning my...
Measuring the Success of Your Social Media Campaigns: A Guide for Early Stage Founders
Hey, everybody! There's been a lot of talk on LinkedIn recently about declining impressions and some people are hypothesizing that this has to do with LinkedIn introducing a paid version that boosts tweets or posts similar to Twitter and Facebook. This raises concerns about dwindling reach on LinkedIn and prompts the question: What is the goal and how should we measure success in our social media campaigns? In this blog post, we'll discuss why early stage founders should focus less on vanity metrics like impressions, and more on building relationships and getting valuable feedback from potential customers.
Forget Impressions – Focus on Relationships
I would suggest that as an early stage founder, especially someone who hasn't been using LinkedIn before, impressions really shouldn't be your main goal at all. It's sort of like a vanity metric at this perspective (and probably later on too). You should have other KPIs related to your social media engagement that are much more important.
The primary objective for early-stage founders should be building relationships. How many genuine connections are you making with potential customers or customer personas? These relationships can provide invaluable feedback on your product, helping you make improvements tailored specifically to their needs.
Book Calls – Measure Engagement by Time Invested
A more tangible metric than relationship status could be gauging how many calls you're booking through your social media efforts. The willingness of users to give up their time based upon minimal exposure via social media demonstrates genuine interest in what you have to offer.
This engagement allows them not only to provide insights into their problems but also gives them an opportunity for input regarding how your solution might address those issues effectively.
Early Users, Not Top of Line Users: Focus on Quality Over Quantity
As an early-stage founder, you're not aiming to grow your product user base to millions right now. It's more important to focus on the core components of your product, marketing, and sales efforts that will allow potential customers to understand how your solution can benefit them.
Rather than worrying about metrics like impressions or reach, concentrate on sparking conversations and engagement through social media channels. The feedback gained from these interactions with early users is invaluable for refining and improving your product as it develops.
At this stage in the game, optimization for sheer spread of ideas isn't really what you need – chances are your ideas aren't quite ready for mass consumption yet. They still have room (and need) to evolve before reaching a broader audience.
In Conclusion: Focus On What Matters Most
To sum up: As an early-stage founder looking to measure the success of their social media campaigns, forget about vanity metrics like impressions or reach. Instead, devote attention towards building meaningful relationships with potential customers who can provide valuable feedback on both their problems and how well-suited they perceive your solution as addressing those issues.
Focus on quality over quantity by engaging genuinely interested users willing to invest time discussing their needs with you rather than trying only ever-increasing numbers at this point in the journey. Remember that improvement is part of the process; don't be afraid let others shape betterment alongside growth!