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Social Selling for Founders: Choosing the Right Platform for Success

As a founder, you may have heard about the potential of social selling for growing your business and building relationships with potential customers. You might have even seen other founders doing it and reaping the benefits. But with so many social media platforms available, how do you know which one to start using for your social selling efforts? This blog post aims to help you answer that question and make the most of your social selling journey.

1. Identify Your Target Audience and Their Preferred Platform

The first step in deciding which platform to use for social selling is to determine who your target audience is and where they are most active. For example, if you're selling to consultants, you'll likely find them on LinkedIn, as that's where businesses and professionals in this field tend to network and engage with each other.

However, if your target audience is more focused on a niche market or has a strong presence on a different platform like Reddit or Twitter, it's important to adapt your strategy and go where your potential buyers are. Remember, the goal of social selling is to build relationships and engage with the right audience, so choosing the platform that best suits your target market is crucial.


2. Test Your Message and Learn from Feedback

Once you've identified the right platform for your target audience, the next step is to test your message and learn from the feedback you receive. This process involves sharing your story, what your business is doing, and the problems you're solving for your target audience. It's essential to be open to both positive and negative feedback, as it will help you refine your message and better understand what resonates with your potential buyers.

As you share your story and engage with your audience, you may discover that people outside your target market also express interest in your product or service. This can provide valuable insight into other potential markets or buyer personas you hadn't considered before. Embrace these opportunities and use them to fine-tune your messaging and offerings.


3. Stay Persistent and Get Over Your Ego

Social selling isn't a one-time effort. It requires persistence, a willingness to put yourself out there, and the ability to accept feedback – both positive and negative. It's important to remember that you only need to find your next buyer or the person who can provide valuable insights to help you grow and improve.

Don't let fear or ego hold you back from sharing your story and engaging with your audience. The more you put yourself out there, the more opportunities you'll have to connect with potential customers and gain valuable insights. Keep refining your message, learning from your audience, and adapting your approach to social selling as needed.

In summary, to decide which platform to use for social selling, you need to identify your target audience and their preferred platform, test your message and learn from feedback, and stay persistent and open to criticism. By following these steps, you'll be on the right path to building meaningful connections with potential buyers and growing your business through the power of social selling.