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Social Selling on LinkedIn: Best Practices for Success

Social selling on LinkedIn is essential for businesses and individuals looking to grow their brand, reach, and revenue. In this blog post, I will share my journey over the last two months and the best practices I've discovered, which have helped me move from zero impressions to around 10,000 impressions per week. By following these strategies, I have increased my follower count from 1,000 to almost 3,000 and filled my calendar with appointments.

1. Post Frequently

Posting frequently on LinkedIn is crucial for several reasons. First, it helps you establish a routine and stay consistent in your efforts. This consistency is vital, as it keeps you accountable and increases your visibility on the platform. The more you post, the more likely your content will be seen by your target audience, which in turn will generate engagement, clicks, and potentially new business.

My strategy has been to start each day with a "pillar post," where I answer a question relevant to my audience and provide insights about social selling. By creating valuable content, you increase the likelihood of your posts gaining traction, which will lead to more impressions and engagement.

2. Engage with Others

Engaging with others on LinkedIn is another essential best practice for successful social selling. There are two primary reasons for this:

a. Learning from Thought Leaders

By engaging with thought leaders in your niche, you can stay up to date with industry trends, best practices, and new ideas. Commenting on their posts, asking questions, and sharing your thoughts will not only help you learn but also position you as an active and knowledgeable member of your industry.

b. Cross-Promotion

When you engage with others on LinkedIn, your profile becomes visible to new audiences who may not have encountered your content otherwise. By commenting on others' posts, you increase your chances of showing up in their followers' feeds, which can lead to new connections and followers.

My Journey and Results

Over the last two months, I have consistently followed these best practices, and the results speak for themselves. I have gone from zero to 10,000 impressions per week and increased my follower count significantly. Moreover, I have managed to fill my calendar with appointments and have a growing list of satisfied clients.

It's important to note that my strategy and success are not unique. Many other professionals on LinkedIn are following similar advice and seeing positive results. By consistently posting valuable content and engaging with others on the platform, you too can leverage LinkedIn for social selling and grow your brand.

The Power of LinkedIn for Social Selling

LinkedIn has proven to be an invaluable tool for my business. The platform's unique focus on professional networking makes it an ideal place for social selling. By consistently implementing the best practices discussed in this post, I have been able to generate a significant amount of demand for my services.

Moreover, LinkedIn has allowed me to connect with like-minded individuals and learn from thought leaders in my industry. By engaging with others and sharing valuable content, I have been able to position myself as an authority in my niche and attract new clients.


Social selling on LinkedIn is an essential skill for anyone looking to grow their business and personal brand. By following the best practices outlined in this post, such as posting frequently and engaging with others, you can increase your visibility on the platform and generate valuable leads for your business.

Remember, the key to success on LinkedIn is consistency and providing value to your target audience. By following these best practices, you too can experience significant growth in impressions, followers, and ultimately, business opportunities.

Are you ready to take your LinkedIn social selling game to the next level? Start implementing these strategies today and watch your business thrive.