The First Step: Being Known The first step in gaining trust and credibility is being known. This...
What challenges do coaches face in building an audience?
Overcoming Fear in Building Online Audiences for Relationship-Based Businesses
If you're running a relationship-based business, building an online audience can seem like a daunting task. The biggest hurdle is not technology or marketing strategy but something much more personal: fear.
We all have this innate fear that our message won't resonate with everyone, that people might not find value in what we say. The thought of having to share your insights and ideas on the internet where they are open to scrutiny by anyone can indeed be scary. But here's the reality: Not everyone has to like what you have to say.
Finding Your 1%
In truth, it doesn't matter if 99% of people don't connect with your content. What matters most is finding the 1% who do—the ones who truly need you and will depend on your services.
You see, when we attempt to cater to everyone's needs, we often end up reaching no one effectively. Instead, focus on those few who deeply care about what you offer—those who find real value in your work or service—and let go of worrying about others' opinions.
Your Niche Is Your Strength
The key lies in honing in on a very specific problem—a particular niche—in which you excel at offering solutions. Sharing thoughtful insights about this area regularly online allows potential clients within this niche become aware of your expertise and reach out for help when they need it.
Leveraging Indirect Referrals
Even though these individuals might only make up a small percentage of total users across various platforms such as LinkedIn, Facebook or Twitter; their feedback could still lead other prospective customers towards your brand indirectly through word-of-mouth referrals. For instance, someone may not need your specific service now, but if they come across a post of yours that was insightful and useful, you'll likely be the first person they think of when a friend or contact needs help in your area of expertise. And voila! You have just earned yourself an indirect referral.
No one is going to be turned off by you sharing insights about your niche thoughtfully. If anything, it will only make potential clients more confident in seeking your services knowing that you are well-versed in handling issues similar to theirs. It's time we overcome our fears and start putting our brand out there—our 1% depends on it!